Daniel Righi
Creative Director
Art Director
Gold Cannes Lion Winner / Creative Team of the Year Runner-Up
Daniel has extensive, award-winning advertising and creative experience on 3 different continents.
From Brazil to Germany to the US, he’s worked with Oscar-winning directors, A-list celebs and the most creative minds on the planet. He also had his portrait drawn by Michel Gondry. It’s hanging in his room.
Throughout his career, he's partnered with iconic brands like Mercedes-Benz, Adidas, Pepsi, HP, MasterCard, Audi, Ford, Nestlé, Nokia, Swarovski, Kraft Heinz, FritoLay and more. He has won Gold Lions (for creativity) and Gold Effies (for sales). He was also runner-up for 2024 Creative Team of the Year by CampaignUS.
He's created award-winning ideas for traditional, digital and social, as well as technology innovations, using AI and other methods. He believes creativity can take shape in any form, but isn’t worth anything unless it gets results. On Lunchables, his leadership resulted in 38% sales growth for the brand, and growing the account by 400% in just 3 years. And he grew the FritoLay Canada account by 50% in just 12 months. Both of which helped GS&P make AdAge’s Agency A-List in 2024.
Reach out for a chat:
righi.fulljobs@gmail.com LinkedIn Resume
Awards
2025
Cannes Lions – Silver Lion – Creative Strategy – Cheetos Sponsortips
Webby Awards – Nominee – AI Products & Services – Dunkables: A.I. vs K.I.
2024
Campaign – Creative Team of the Year Runners-Up
One Show – Shortlist – Creative Technology Use of AI – Dunkables: A.I. vs K.I.
D&AD – Shortlist – Integrated – Cheetos Sponsortips
Clio Sports – Silver – Experience/Activation: Use of Talent – Cheetos Sponsortips
Webby Awards – Nominee – PR/Branded Content Food & Beverage – FritoLay: See Thee Rise
ADC Awards – Shortlist – Live Experience Design Stunts – Cheetos Sponsortips
ADC Awards – Shortlist – AI Idea - Dunkables: A.I. vs K.I.
SF ADDY Awards – Silver – Film/Video Special Effects – Dunkables: A.I. vs K.I.
SF ADDY Awards – Bronze – OOH Multiple Boards – Dunkables: A.I. vs K.I.
Kraft ACE Awards – Runner-Up – TV Campaign – Dunkables: A.I. vs K.I.
Kraft ACE Awards – Shortlist – Creative Strategy - Dunkables: A.I. vs K.I.
2023
Fast Company – The Most Creative Marketing Campaigns of 2023
Cannes Lions – Gold Lion – Creative Commerce – Lunchables: Lunchabuild This
Effies – Gold – Media Idea – Lunchables: Lunchabuild This
Effies – Finalist – Food – Lunchables: Lunchabuild This
One Show – Merit – Creative Effectiveness – Lunchables: Lunchabuild This
One Show – Shortlist – IP & Product Design – Lunchables: Lunchabuild This
One Show – Shortlist – Integrated Brand Transformation – Lunchables: Lunchabuild This
One Show – Shortlist – IP & Product Design – FritoLay: See Thee Rise
Clios – Shortlist – Integrated – Lunchables: Lunchabuild This
Fast Company Innovation by Design Awards – Honoree – Marketing – Lunchables: Lunchabuild This
SF ADDY Awards – Gold – TV Commercial – Califia Calilujah
SF ADDY Awards – Silver – TV Campaign – Califia Calilujah
SF ADDY Awards – Silver – Out of Home – Lunchables: Lunchabuild This
SF ADDY Awards – Silver – Art Direction – Lunchables: Lunchabuild This
2022
D&AD – Wood Pencil – Experiential / Retail – Lunchables: Built to be Eaten
D&AD – Wood Pencil – Media Collaboration – Lunchables: Built to be Eaten
ANDYS – Gold – Idea – Lunchables: Built to be Eaten
Cannes Lions – Shortlist – Brand Experience & Activation – Lunchables: Built to be Eaten
One Show – Shortlist – Lunchables: Built to be Eaten
ADC Awards – Merit – Promotional Materials – Lunchables: Built to be Eaten
ADC Awards – Merit – POP Display – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – Integrated – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – Art Direction – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – Sales Sheet – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – POP Campaign – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – Art Direction – Califia Calilujah
SF ADDY Awards – Silver – Music with Lyrics – Califia Calilujah
2021
One Show – Merit – Innovation & Transformation – HP Windows of Hope
One Show – Merit – Print Poster Series – HP Windows of Hope
One Show – Merit – Design Promotional Poster Series – HP Windows of Hope
One Show – Shortlist – HP Windows of Hope
Effies – Finalist – Business & Office Supplies – HP Get Real
ADC Awards – Bronze – Design for Good Illustration – HP Windows of Hope
ADC Awards – Shortlist – Design for Good Advertising – HP Windows of Hope
National ADDY Awards – Gold – OOH & Ambient Poster Campaign – HP Windows of Hope
SF ADDY Awards – Gold – Poster Campaign – HP Windows of Hope
SF ADDY Awards – Silver – Illustration Series – HP Windows of Hope
2020
One Show – Shortlist – HP Get Real
One Show – Shortlist – HP Get Real
SF ADDY Awards – Silver – HP Get Real
SF ADDY Awards – Silver – HP Get Real
2018
ADC Awards – Gold – Illustration – Mercedes Tongue Twisters
ADC Awards – Silver – Animation – Mercedes Tongue Twisters
2017
Cannes Lions – Shortlist – Copywriting – Mercedes Tongue Twisters
2015
Cannes Lions – Bronze Lion – Mobile Creative Use of Technology – Audi TT Brochure Hack
Epica – Silver – Creative Communications – Audi TT Brochure Hack
Smarties - Gold – Innovation – Audi TT Brochure Hack
Smarties - Gold – Mobile App – Audi TT Brochure Hack
Smarties – Silver – Direct Response – Audi TT Brochure Hack
The Lovies – Gold – Audi TT Brochure Hack
FWA – Mobile of the Day – April 18/2015 - Audi TT Brochure Hack
2014
FWA – Mobile of the Day – July 30/2014 – New Audi S1
2013
CCSP – Gold – Film – Ford Fusion Grand Prix
CCSP – Silver – Integrated - Ford Fusion Grand Prix
CCSP – Silver – Photography – Ford Fusion Grand Prix
CCSP – Bronze – Direction – Ford Fusion Grand Prix
2011
Cannes Lions – Shortlist – Digital – Is This Troller Yours?
Wave Festival – Bronze – Direct – Titanium Drive
FIAP – Bronze – Digital – Grito Band-Aid
CCSP – Silver – Digital – Is This Troller Yours?
Prata El Ojo – Interativo – Grito Band-Aid
2010
Cannes Lions – Shortlist – Digital – Grito Band-Aid
El Ojo – Silver – Interactivo – Is This Troller Yours?
27º Prêmio Colunistas – Gold – Advertising Opportunity – Is This Troller Yours?
Daniel Righi
Creative Director
Art Director
Gold Cannes Lion Winner / Creative Team of the Year Runner-Up
Daniel has extensive, award-winning advertising and creative experience on 3 different continents.
From Brazil to Germany to the US, he’s worked with Oscar-winning directors, A-list celebs and the most creative minds on the planet. He also had his portrait drawn by Michel Gondry. It’s hanging in his room.
Throughout his career, he's partnered with iconic brands like Mercedes-Benz, Adidas, Pepsi, HP, MasterCard, Audi, Ford, Nestlé, Nokia, Swarovski, Kraft Heinz, FritoLay and more. He has won Gold Lions (for creativity) and Gold Effies (for sales). He was also runner-up for 2024 Creative Team of the Year by CampaignUS.
He's created award-winning ideas for traditional, digital and social, as well as technology innovations, using AI and other methods. He believes creativity can take shape in any form, but isn’t worth anything unless it gets results. On Lunchables, his leadership resulted in 38% sales growth for the brand, and growing the account by 400% in just 3 years. And he grew the FritoLay Canada account by 50% in just 12 months. Both of which helped GS&P make AdAge’s Agency A-List in 2024.
Reach out for a chat:
Brags
Awards
2025
Cannes Lions – Silver Lion – Creative Strategy – Cheetos Sponsortips
Webby Awards – Nominee – AI Products & Services – Dunkables: A.I. vs K.I.
2024
Campaign – Creative Team of the Year Runners-Up
One Show – Shortlist – Creative Technology Use of AI – Dunkables: A.I. vs K.I.
D&AD – Shortlist – Integrated – Cheetos Sponsortips
Clio Sports – Silver – Experience/Activation: Use of Talent – Cheetos Sponsortips
Webby Awards – Nominee – PR/Branded Content Food & Beverage – FritoLay: See Thee Rise
ADC Awards – Shortlist – Live Experience Design Stunts – Cheetos Sponsortips
ADC Awards – Shortlist – AI Idea - Dunkables: A.I. vs K.I.
SF ADDY Awards – Silver – Film/Video Special Effects – Dunkables: A.I. vs K.I.
SF ADDY Awards – Bronze – OOH Multiple Boards – Dunkables: A.I. vs K.I.
Kraft ACE Awards – Runner-Up – TV Campaign – Dunkables: A.I. vs K.I.
Kraft ACE Awards – Shortlist – Creative Strategy - Dunkables: A.I. vs K.I.
2023
Fast Company – The Most Creative Marketing Campaigns of 2023
Cannes Lions – Gold Lion – Creative Commerce – Lunchables: Lunchabuild This
Effies – Gold – Media Idea – Lunchables: Lunchabuild This
Effies – Finalist – Food – Lunchables: Lunchabuild This
One Show – Merit – Creative Effectiveness – Lunchables: Lunchabuild This
One Show – Shortlist – IP & Product Design – Lunchables: Lunchabuild This
One Show – Shortlist – Integrated Brand Transformation – Lunchables: Lunchabuild This
One Show – Shortlist – IP & Product Design – FritoLay: See Thee Rise
Clios – Shortlist – Integrated – Lunchables: Lunchabuild This
Fast Company Innovation by Design Awards – Honoree – Marketing – Lunchables: Lunchabuild This
SF ADDY Awards – Gold – TV Commercial – Califia Calilujah
SF ADDY Awards – Silver – TV Campaign – Califia Calilujah
SF ADDY Awards – Silver – Out of Home – Lunchables: Lunchabuild This
SF ADDY Awards – Silver – Art Direction – Lunchables: Lunchabuild This
2022
D&AD – Wood Pencil – Experiential / Retail – Lunchables: Built to be Eaten
D&AD – Wood Pencil – Media Collaboration – Lunchables: Built to be Eaten
ANDYS – Gold – Idea – Lunchables: Built to be Eaten
Cannes Lions – Shortlist – Brand Experience & Activation – Lunchables: Built to be Eaten
One Show – Shortlist – Lunchables: Built to be Eaten
ADC Awards – Merit – Promotional Materials – Lunchables: Built to be Eaten
ADC Awards – Merit – POP Display – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – Integrated – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – Art Direction – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – Sales Sheet – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – POP Campaign – Lunchables: Built to be Eaten
SF ADDY Awards – Silver – Art Direction – Califia Calilujah
SF ADDY Awards – Silver – Music with Lyrics – Califia Calilujah
2021
One Show – Merit – Innovation & Transformation – HP Windows of Hope
One Show – Merit – Print Poster Series – HP Windows of Hope
One Show – Merit – Design Promotional Poster Series – HP Windows of Hope
One Show – Shortlist – HP Windows of Hope
Effies – Finalist – Business & Office Supplies – HP Get Real
ADC Awards – Bronze – Design for Good Illustration – HP Windows of Hope
ADC Awards – Shortlist – Design for Good Advertising – HP Windows of Hope
National ADDY Awards – Gold – OOH & Ambient Poster Campaign – HP Windows of Hope
SF ADDY Awards – Gold – Poster Campaign – HP Windows of Hope
SF ADDY Awards – Silver – Illustration Series – HP Windows of Hope
2020
One Show – Shortlist – HP Get Real
One Show – Shortlist – HP Get Real
SF ADDY Awards – Silver – HP Get Real
SF ADDY Awards – Silver – HP Get Real
2018
ADC Awards – Gold – Illustration – Mercedes Tongue Twisters
ADC Awards – Silver – Animation – Mercedes Tongue Twisters
2017
Cannes Lions – Shortlist – Copywriting – Mercedes Tongue Twisters
2015
Cannes Lions – Bronze Lion – Mobile Creative Use of Technology – Audi TT Brochure Hack
Epica – Silver – Creative Communications – Audi TT Brochure Hack
Smarties - Gold – Innovation – Audi TT Brochure Hack
Smarties - Gold – Mobile App – Audi TT Brochure Hack
Smarties – Silver – Direct Response – Audi TT Brochure Hack
The Lovies – Gold – Audi TT Brochure Hack
FWA – Mobile of the Day – April 18/2015 - Audi TT Brochure Hack
2014
FWA – Mobile of the Day – July 30/2014 – New Audi S1
2013
CCSP – Gold – Film – Ford Fusion Grand Prix
CCSP – Silver – Integrated - Ford Fusion Grand Prix
CCSP – Silver – Photography – Ford Fusion Grand Prix
CCSP – Bronze – Direction – Ford Fusion Grand Prix