Daniel Righi

Daniel has almost 20 years of advertising and creative experience on 3 different continents.
He has created big ideas for digital, social, traditional and non-traditional media, as well as technology innovations—using AI and other methods. He believes creativity can take shape in any form, which has helped him adapt and succeed wherever he ends up in the world.

From Brazil to Germany to the US, he’s worked with Oscar-winning directors and some of the most remarkable creative minds in the world. He also once had his portrait drawn by Michel Gondry. It’s hanging in his room.

Throughout his award-winning career, he has worked directly with international clients like Mercedes-Benz, Adidas, Hewlett-Packard, Pepsi, MasterCard, Audi, Ford (Opel), Nestlé, Nokia, Swarovski, Kraft Heinz, Frito-Lay Canada and several others. He has won Gold Lions (for creativity) and Gold Effies (for sales). He was also named runner-up for 2024 Creative Team of the Year by CampaignUS.

But creativity isn’t worth anything unless it gets results. On Lunchables, his direction helped grow the account by 400% in just 3 years. And on FritoLay Canada, in just one year he’s helped grow the account by 50%. Both of which helped GS&P make AdAge’s Agency A-List in 2024.

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Awards

Cannes Lions 2023 - Gold - Creative Commerce - Lunchables: Lunchabuild This

Effies 2023 - Gold - Media Idea - Lunchables: Lunchabuild This

Effies 2023 - Finalist - Food - Lunchables: Lunchabuild This

One Show 2023 - Merit - Creative Effectiveness - Lunchables: Lunchabuild This

One Show 2023 - Shortlist - IP & Product Design - Lunchables: Lunchabuild This

One Show 2023 - Shortlist - Integrated Brand Transformation - Lunchables: Lunchabuild This

Fast Company Innovation by Design Awards 2023 - Marketing - Honoree - Lunchables: Lunchabuild This

SF ADDYS 2023 - Silver - Out of Home - Lunchables: Lunchabuild This

SF ADDYS 2023 - Silver - Art Direction - Lunchables: Lunchabuild This

One Show 2023 - Shortlist - IP & Product Design - Frito-Lay Canada: See Thee Rise

ANDYS 2022 - Gold - Idea - Lunchables: Built to be Eaten

ANDYS 2022 - Silver - Integrated - Lunchables: Built to be Eaten

SF ADDYS 2022 - Silver - Art Direction - Lunchables: Built to be Eaten

SF ADDYS 2022 - Silver - Sales Sheet - Lunchables: Built to be Eaten

SF ADDYS 2022 - Silver - Point-of-Purchase Campaign - Lunchables: Built to be Eaten

ADC Awards 2022 - Merit Honor - Promotional Materials - Lunchables: Built to be Eaten

ADC Awards 2022 - Merit Honor - Point of Purchase Display - Lunchables: Built to be Eaten

D&AD 2022 - Wood Pencil - Experiential / Retail - Lunchables: Built to be Eaten

D&AD 2022 - Wood Pencil - Media Collaboration - Lunchables: Built to be Eaten

One Show 2022 - Shortlist - Lunchables: Built to be Eaten

Cannes 2022 - Shortlist - Lunchables: Built to be Eaten

SF ADDY Awards 2021 – Gold - HP Windows of Hope

SF ADDY Awards 2021 – Silver - HP Windows of Hope

ADC Awards - Bronze 2021 - HP Windows of Hope

ADC Awards 2021 - Shortlist - HP Windows of Hope

One Show Awards 2021 – Shortlist - HP Windows of Hope

One Show Awards 2021 – 3 Merits - HP Windows of Hope

SF ADDY Awards 2020 – 2 Silver - HP Get Real

One Show Awards 2020 – 2 Shortlists - HP Get Real

ADC Gold 2018 Illustration - Tongue Twisters

ADC Silver 2018 Animation - Tongue Twisters

Shortlist Cannes 2017 Design - Tongue Twisters - Runner

Shortlist Cannes 2017 Copywriting - Tongue Twisters - Biker

Bronze - Cannes Lions 2015 - Mobile ( Creative use of technology ) - Audi TT Brochure Hack

Silver Epica 2015 - Audi TT Brochure Hack

2x gold Smarties 2015 - Audi TT Brochure Hack

Silver Smarties 2015 - Audi TT Brochure Hack

Gold The Lovies - Audi TT Brochure Hack

FWA: Mobile of the day, April 18 2015 - Audi TT Brochure Hack

FWA: Mobile of the day, July 30 2014 - New Audi S1

Gold CCSP - Film - Fusion Grandprix

Silver CCSP - Integrated - Fusion Grandprix

Silver CCSP - Photography - Fusion Grandprix

Bronze CCSP - Direction - Fusion Grandprix

Shortlist Cannes 2010 - Digital - Band-Aid - Grito

Shortlist Cannes 2011 - Digital - Este Troller É Seu?

Prata El Ojo 2010 - Interativo - Band-Aid - Grito

Prata El Ojo 2010 - Interativo - Este Troller É Seu?

Bronze Wave Festival 2011 - Direct - Titanium Drive

Bronze FIAP 2011 - Digital - Band-Aid - Grito

Silver CCSP 2011 - Digital - Este Troller É Seu?

Gold 27º Prêmio Colunistas - Advertising Opportunity - Este Troller É Seu?