Daniel is a creative easy going person who is passionate about art, technology, music, science fiction, video games, and design. A maker that uses a creative mindset to bring ideas to life, capable of handling projects into uncharted creative territories with rational approaches and innovative mindset. Always up for different activities, a random brainstorm in the bar, a pizza, funny jokes, not funny jokes, always something that could enhance feelings, experiences, and sensations that creates a good environment for a creative mind to deliver remarkable work. He has more than 17 years of advertising experience, in different areas from traditional campaigns to digital campaigns also on creative technology innovations. In his career, he had opportunities to work with big and international clients like Ford (Opel), Audi, MasterCard, Nestlé, Adidas, Nokia, Swarovski, and Mercedes-Benz among others. It all started in a small agency called Luminas. After almost a year he moved to McCan Erickson in São Paulo where he spent 4 years. After that, he changed to J. Walter Thompson also in São Paulo for more 4 years. After a lot of learning and hard work he moved to Berlin in Germany and worked for 3 more years at Razorfish and 2 years at antoni, the new leading agency for Mercedes. Right now he's based in San Francisco working as a Creative Director at Goodby Silverstein and Partners for clients such as Lunchables (KHC), Link Logistics, HP, and Frito-Lay, among others.
Cannes Lions 2023 - Gold - Creative Commerce - Lunchables: Lunchabuild This
Effies 2023 - Gold - Media Idea - Lunchables: Lunchabuild This
Effies 2023 - Finalist - Food - Lunchables: Lunchabuild This
One Show 2023 - Merit - Creative Effectiveness - Lunchables: Lunchabuild This
One Show 2023 - Shortlist - IP & Product Design - Lunchables: Lunchabuild This
One Show 2023 - Shortlist - Integrated Brand Transformation - Lunchables: Lunchabuild This
Fast Company Innovation by Design Awards 2023 - Marketing - Honoree - Lunchables: Lunchabuild This
SF ADDYS 2023 - Silver - Out of Home - Lunchables: Lunchabuild This
SF ADDYS 2023 - Silver - Art Direction - Lunchables: Lunchabuild This
One Show 2023 - Shortlist - IP & Product Design - Frito-Lay Canada: See Thee Rise
ANDYS 2022 - Gold - Idea - Lunchables: Built to be Eaten
ANDYS 2022 - Silver - Integrated - Lunchables: Built to be Eaten
SF ADDYS 2022 - Silver - Art Direction - Lunchables: Built to be Eaten
SF ADDYS 2022 - Silver - Sales Sheet - Lunchables: Built to be Eaten
SF ADDYS 2022 - Silver - Point-of-Purchase Campaign - Lunchables: Built to be Eaten
ADC Awards 2022 - Merit Honor - Promotional Materials - Lunchables: Built to be Eaten
ADC Awards 2022 - Merit Honor - Point of Purchase Display - Lunchables: Built to be Eaten
D&AD 2022 - Wood Pencil - Experiential / Retail - Lunchables: Built to be Eaten
D&AD 2022 - Wood Pencil - Media Collaboration - Lunchables: Built to be Eaten
One Show 2022 - Shortlist - Lunchables: Built to be Eaten
Cannes 2022 - Shortlist - Lunchables: Built to be Eaten
SF ADDY Awards 2021 – Gold - HP Windows of Hope
SF ADDY Awards 2021 – Silver - HP Windows of Hope
ADC Awards - Bronze 2021 - HP Windows of Hope
ADC Awards 2021 - Shortlist - HP Windows of Hope
One Show Awards 2021 – Shortlist - HP Windows of Hope
One Show Awards 2021 – 3 Merits - HP Windows of Hope
SF ADDY Awards 2020 – 2 Silver - HP Get Real
One Show Awards 2020 – 2 Shortlists - HP Get Real
ADC Gold 2018 Illustration - Tongue Twisters
ADC Silver 2018 Animation - Tongue Twisters
Shortlist Cannes 2017 Design - Tongue Twisters - Runner
Shortlist Cannes 2017 Copywriting - Tongue Twisters - Biker
Bronze - Cannes Lions 2015 - Mobile ( Creative use of technology ) - Audi TT Brochure Hack
Silver Epica 2015 - Audi TT Brochure Hack
2x gold Smarties 2015 - Audi TT Brochure Hack
Silver Smarties 2015 - Audi TT Brochure Hack
Gold The Lovies - Audi TT Brochure Hack
FWA: Mobile of the day, April 18 2015 - Audi TT Brochure Hack
FWA: Mobile of the day, July 30 2014 - New Audi S1
Gold CCSP - Film - Fusion Grandprix
Silver CCSP - Integrated - Fusion Grandprix
Silver CCSP - Photography - Fusion Grandprix
Bronze CCSP - Direction - Fusion Grandprix
Shortlist Cannes 2010 - Digital - Band-Aid - Grito
Shortlist Cannes 2011 - Digital - Este Troller É Seu?
Prata El Ojo 2010 - Interativo - Band-Aid - Grito
Prata El Ojo 2010 - Interativo - Este Troller É Seu?
Bronze Wave Festival 2011 - Direct - Titanium Drive
Bronze FIAP 2011 - Digital - Band-Aid - Grito
Silver CCSP 2011 - Digital - Este Troller É Seu?
Gold 27º Prêmio Colunistas - Advertising Opportunity - Este Troller É Seu?
Daniel is a creative easy going person who is passionate about art, technology, music, science fiction, video games, and design. A maker that uses a creative mindset to bring ideas to life, capable of handling projects into uncharted creative territories with rational approaches and innovative mindset. Always up for different activities, a random brainstorm in the bar, a pizza, funny jokes, not funny jokes, always something that could enhance feelings, experiences, and sensations that creates a good environment for a creative mind to deliver remarkable work. He has more than 17 years of advertising experience, in different areas from traditional campaigns to digital campaigns also on creative technology innovations. In his career, he had opportunities to work with big and international clients like Ford (Opel), Audi, MasterCard, Nestlé, Adidas, Nokia, Swarovski, and Mercedes-Benz among others. It all started in a small agency called Luminas. After almost a year he moved to McCan Erickson in São Paulo where he spent 4 years. After that, he changed to J. Walter Thompson also in São Paulo for more 4 years. After a lot of learning and hard work he moved to Berlin in Germany and worked for 3 more years at Razorfish and 2 years at antoni, the new leading agency for Mercedes. Right now he's based in San Francisco working as a Creative Director at Goodby Silverstein and Partners for clients such as Lunchables (KHC), Link Logistics, HP, and Frito-Lay, among others.
Cannes Lions 2023 - Gold - Creative Commerce - Lunchables: Lunchabuild This
Effies 2023 - Gold - Media Idea - Lunchables: Lunchabuild This
Effies 2023 - Finalist - Food - Lunchables: Lunchabuild This
One Show 2023 - Merit - Creative Effectiveness - Lunchables: Lunchabuild This
One Show 2023 - Shortlist - IP & Product Design - Lunchables: Lunchabuild This
One Show 2023 - Shortlist - Integrated Brand Transformation - Lunchables: Lunchabuild This
Fast Company Innovation by Design Awards 2023 - Marketing - Honoree - Lunchables: Lunchabuild This
SF ADDYS 2023 - Silver - Out of Home - Lunchables: Lunchabuild This
SF ADDYS 2023 - Silver - Art Direction - Lunchables: Lunchabuild This
One Show 2023 - Shortlist - IP & Product Design - Frito-Lay Canada: See Thee Rise
ANDYS 2022 - Gold - Idea - Lunchables: Built to be Eaten
ANDYS 2022 - Silver - Integrated - Lunchables: Built to be Eaten
SF ADDYS 2022 - Silver - Art Direction - Lunchables: Built to be Eaten
SF ADDYS 2022 - Silver - Sales Sheet - Lunchables: Built to be Eaten
SF ADDYS 2022 - Silver - Point-of-Purchase Campaign - Lunchables: Built to be Eaten
ADC Awards 2022 - Merit Honor - Promotional Materials - Lunchables: Built to be Eaten
ADC Awards 2022 - Merit Honor - Point of Purchase Display - Lunchables: Built to be Eaten
D&AD 2022 - Wood Pencil - Experiential / Retail - Lunchables: Built to be Eaten
D&AD 2022 - Wood Pencil - Media Collaboration - Lunchables: Built to be Eaten
One Show 2022 - Shortlist - Lunchables: Built to be Eaten
Cannes 2022 - Shortlist - Lunchables: Built to be Eaten
SF ADDY Awards 2021 – Gold - HP Windows of Hope
SF ADDY Awards 2021 – Silver - HP Windows of Hope
ADC Awards - Bronze 2021 - HP Windows of Hope
ADC Awards 2021 - Shortlist - HP Windows of Hope
One Show Awards 2021 – Shortlist - HP Windows of Hope
One Show Awards 2021 – 3 Merits - HP Windows of Hope
SF ADDY Awards 2020 – 2 Silver - HP Get Real
One Show Awards 2020 – 2 Shortlists - HP Get Real
ADC Gold 2018 Illustration - Tongue Twisters
ADC Silver 2018 Animation - Tongue Twisters
Shortlist Cannes 2017 Design - Tongue Twisters - Runner
Shortlist Cannes 2017 Copywriting - Tongue Twisters - Biker
Bronze - Cannes Lions 2015 - Mobile ( Creative use of technology ) - Audi TT Brochure Hack
Silver Epica 2015 - Audi TT Brochure Hack
2x gold Smarties 2015 - Audi TT Brochure Hack
Silver Smarties 2015 - Audi TT Brochure Hack
Gold The Lovies - Audi TT Brochure Hack
FWA: Mobile of the day, April 18 2015 - Audi TT Brochure Hack
FWA: Mobile of the day, July 30 2014 - New Audi S1
Gold CCSP - Film - Fusion Grandprix
Silver CCSP - Integrated - Fusion Grandprix
Silver CCSP - Photography - Fusion Grandprix
Bronze CCSP - Direction - Fusion Grandprix
Shortlist Cannes 2010 - Digital - Band-Aid - Grito
Shortlist Cannes 2011 - Digital - Este Troller É Seu?
Prata El Ojo 2010 - Interativo - Band-Aid - Grito
Prata El Ojo 2010 - Interativo - Este Troller É Seu?
Bronze Wave Festival 2011 - Direct - Titanium Drive
Bronze FIAP 2011 - Digital - Band-Aid - Grito
Silver CCSP 2011 - Digital - Este Troller É Seu?
Gold 27º Prêmio Colunistas - Advertising Opportunity - Este Troller É Seu?
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