For the first time in 30 years, we changed the way people look at Lunchables, by turning the food into edible toys. We even got Kraft Heinz to overhaul their e-commerce site to sell Lunchables not by flavor, but by build.

This was year 2 of the campaign, and it was responsible for a 38% sales growth year-over-year. It also won a Gold Cannes Lion and a Gold Effie, a Merit at One Show, shortlist at the Clios and was named one of Fast Company's "most creative marketing campaigns of 2023."

When we won a Lunchables project in 2021, we had no idea we would turn it into such a big client, growing the account by 300% in just 3 years.

For the first time in 30 years, we changed the way people look at Lunchables, by turning the food into edible toys. We even got Kraft Heinz to overhaul their e-commerce site to sell Lunchables not by flavor, but by build.

This was year 2 of the campaign, and it was responsible for a 38% sales growth year-over-year. It also won a Gold Cannes Lion and a Gold Effie, a Merit at One Show, shortlist at the Clios and was named one of Fast Company's "most creative marketing campaigns of 2023."

When we won a Lunchables project in 2021, we had no idea we would turn it into such a big client, growing the account by 300% in just 3 years.