With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

In our first-ever work for Lunchables, we turned America's most buildable snack into amazing structures, like rockets and trojan horses, all built with the actual food. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

The campaign took home a Gold Andy Award, 2 D&AD Wood Pencils, and shortlisted at the Cannes Lions Festival, The One Show, and ADC.

With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

In our first-ever work for Lunchables, we turned America's most buildable snack into amazing structures, like rockets and trojan horses, all built with the actual food. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

The campaign took home a Gold Andy Award, 2 D&AD Wood Pencils, and shortlisted at the Cannes Lions Festival, The One Show, and ADC.