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As Seen In Canada

Let's face it, most people watch the Super Bowl for the commercials.
In fact, 80% of Canadians would rather watch the ads than the game itself. But in 2019, Canada made it illegal for the US ads to air on the Canadian broadcast. So unless they hunt them down online, most Canadians will never see them. As one of the Super Bowl's most iconic brands, Doritos wanted to help. But how could we without getting into legal trouble?

We analyzed the past decade of Super Bowl ads, identifying tropes that showed up again and again-celebrities, animals, car chases and lots of horses selling beer. Then we filmed two Canadian comedians watching and reenacting these ads

As the real spots were released, we edited our footage to match, as close as we legally could. Then we launched our reenactments on social, giving Canadians a taste of what they missed. You're welcome, Canada.

DR

As Seen In Canada

Let's face it, most people watch the Super Bowl for the commercials.
In fact, 80% of Canadians would rather watch the ads than the game itself. But in 2019, Canada made it illegal for the US ads to air on the Canadian broadcast. So unless they hunt them down online, most Canadians will never see them. As one of the Super Bowl's most iconic brands, Doritos wanted to help. But how could we without getting into legal trouble?

We analyzed the past decade of Super Bowl ads, identifying tropes that showed up again and again-celebrities, animals, car chases and lots of horses selling beer. Then we filmed two Canadian comedians watching and reenacting these ads

As the real spots were released, we edited our footage to match, as close as we legally could. Then we launched our reenactments on social, giving Canadians a taste of what they missed. You're welcome, Canada.

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