A Bluetooth chip embedded in the page delivered a seamless experience between the brochure and the user’s phone, transforming every touch of the paper into a rich product demonstration.

This tech hack turned a static brochure into a storytelling platform. It also brought Audi customers one-step closer to driving the TT by letting them book a test drive directly from their phone.

Introducing the first sales brochure that pairs with your phone to seat you in the cockpit of an Audi TT. Using conductive print, we turned a conventional sales brochure into a smart surface, putting an interactive, touch-based experience on the page.

The idea not only boosted test drives, it won a Bronze Cannes Lion, a Gold Epica Award, and a Gold and Silver Smarties Award. It was also chosen for FWA's Mobile of the Day.

A Bluetooth chip embedded in the page delivered a seamless experience between the brochure and the user’s phone, transforming every touch of the paper into a rich product demonstration.

This tech hack turned a static brochure into a storytelling platform. It also brought Audi customers one-step closer to driving the TT by letting them book a test drive directly from their phone.