Audi TT Brochure Hack
An augmented touch based journey through the Virtual Cockpit. Using conductive print, a conventional brochure becomes a smart surface, letting you explore every aspect of the Virtual Cockpit.
Using conductive print, Audi turned the conventional sales brochure into a smart surface, enabling haptic feedback.
An embedded Bluetooth chip delivered a seamless experience between the page and the user’s phone, transforming every touch on the page into a rich product demonstration.
This tech hack turned a static brochure into a storytelling platform. It also got Audi customers one-step closer to driving the TT by letting them book a test drive directly from the app.
Audi TT Brochure Hack
An augmented touch based journey through the Virtual Cockpit. Using conductive print, a conventional brochure becomes a smart surface, letting you explore every aspect of the Virtual Cockpit.
Using conductive print, Audi turned the conventional sales brochure into a smart surface, enabling haptic feedback.
An embedded Bluetooth chip delivered a seamless experience between the page and the user’s phone, transforming every touch on the page into a rich product demonstration.
This tech hack turned a static brochure into a storytelling platform. It also got Audi customers one-step closer to driving the TT by letting them book a test drive directly from the app.