When Dunkables was launching their new snack, we held focus groups to see how kids ate them. We saw that they didn't just consume it, they played with the snack, imagining amazing things with it.

So we took that insight, and turned their ideas into a whole campaign. We pit Kid Imagination (K.I.) against A.I. to see which was more creative (spoiler: the kids won). We made a public art gallery, TV spots, and an OOH campaign out of the kids' ideas.

The snack was Lunchable's biggest new product launch in years, with $1.6 million in sales in the first 4 months, even outselling the top competitor Dunkaroos. The campaign was a Webby winner, and shortlisted at The One Show and ADC.

When Dunkables was launching their new snack, we held focus groups to see how kids ate them. They didn't just consume it, they played with the snack, imagining amazing things with it.

So we took that insight, and turned their ideas into a whole campaign. We pit Kid Imagination (K.I.) against A.I. to see which was more creative (spoiler: the kids won).

The snack was Lunchable's biggest new product launch in years, with $1.6 million in sales in the first 4 months, even outselling the top competitor Dunkaroos. The campaign was a Webby winner, and shortlisted at The One Show and ADC.