With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.