
The safety systems from Mercedes-Benz scan the road with radars and cameras. In other words, they read the road. So we translated fast, complicated traffic situations into tongue twisters ... told from the perspective of the safety systems.

"A runner rapidly ran in the rain. As the rapid runner ran raging in the rain, rampantly running a red light, I rapidly braked, not running into the rapid runner. Reads the road without any mistakes. PRE-SAFE® Brake with Pedestrian Recognition by Mercedes-Benz."





"The dreaded deerdreaded my driver,driving my driver into drifting. As the dreaded deerdreaded my driver, I drove my driver out of danger. Reads the road without any mistakes. Evasive Steering Assist by Mercedes-Benz."





"The big brown-bearded biker biked with broken brakes. As the big brown-bearded biker’s bike with broken brakes broke into my blind spot, I blinked and braked,not bumping into the big brown-bearded biker’s bike. Reads the road without any mistakes. Active Blind Spot Assist by Mercedes-Benz."





Art Directors: Daniel Righi // Wolfgang Warzilek//
Copywriter: Erick Barrios

The safety systems from Mercedes-Benz scan the road with radars and cameras. In other words, they read the road. So we translated fast, complicated traffic situations into tongue twisters ... told from the perspective of the safety systems.

"A runner rapidly ran in the rain. As the rapid runner ran raging in the rain, rampantly running a red light, I rapidly braked, not running into the rapid runner. Reads the road without any mistakes. PRE-SAFE® Brake with Pedestrian Recognition by Mercedes-Benz."





"The dreaded deerdreaded my driver,driving my driver into drifting. As the dreaded deer dreaded my driver, I drove my driver out of danger. Reads the road without any mistakes. Evasive Steering Assist by Mercedes-Benz."





"The big brown-bearded biker biked with broken brakes. As the big brown-bearded biker’s bike with broken brakes broke into my blind spot, I blinked and braked, not bumping into the big brown-bearded biker’s bike. Reads the road without any mistakes. Active Blind Spot Assist by Mercedes-Benz."





Art Directors: Daniel Righi // Wolfgang Warzilek//
Copywriter: Erick Barrios